PPC & Paid Ads
ROAS Calculator
Calculate Return on Ad Spend, ACoS, net profit, and break-even ROAS for your paid advertising campaigns.
Calculate Return on Ad Spend (ROAS) and determine if your campaigns are profitable after accounting for cost of goods.
What is the ROAS Calculator?
Calculate Return on Ad Spend, ACoS, net profit, and break-even ROAS for your paid advertising campaigns.
The ROAS Calculator is essential for understanding your paid advertising profitability. Enter your ad spend and revenue to instantly calculate ROAS (as a ratio and percentage), ACoS (Advertising Cost of Sale), net profit, and profit margin. It also shows you the break-even ROAS based on your profit margins - the minimum return you need to avoid losing money. Use it for Google Ads, Facebook Ads, Amazon PPC, and any paid channel.
Key Benefits
Profitability Clarity
Know exactly whether your ads are making or losing money.
Break-Even Analysis
Calculate the minimum ROAS needed to be profitable.
Cross-Platform Use
Works for Google, Facebook, Amazon, TikTok - any paid channel.
Quick Decisions
Instantly evaluate campaign performance without spreadsheets.
How to Use This Tool
Enter your total ad spend for the period
Input the total revenue generated from those ads
Optionally add your product cost or profit margin
Review ROAS, ACoS, profit, and break-even ROAS
Use insights to optimize or reallocate budget
Common Use Cases
- E-commerce managers monitoring campaign profitability daily
- Amazon sellers calculating ACoS targets for PPC campaigns
- Agency teams reporting ROAS to clients in plain language
- Performance marketers optimizing ad spend allocation
- CFOs evaluating marketing channel efficiency
Pro Tips
- ROAS of 4:1 (400%) is often considered good, but break-even depends on your margins
- Calculate break-even ROAS first - anything above that is pure profit
- Track ROAS at campaign, ad group, and keyword level for granular optimization
- Consider customer lifetime value, not just first purchase, for accurate ROAS
Who Uses This Tool
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Try itFrequently Asked Questions
What is the ROAS Calculator?+
The ROAS Calculator is a free online tool that helps you calculate return on ad spend, acos, net profit, and break-even roas for your paid advertising campaigns. No signup or download required.
Is the ROAS Calculator free?+
Yes, completely free with unlimited usage. No account needed.
How accurate is this tool?+
Our ROAS Calculator uses industry-standard algorithms and best practices to deliver reliable results for SEO professionals and marketers.
Can I use this tool on mobile?+
Yes, the ROAS Calculator is fully responsive and works on all devices including smartphones, tablets, and desktops.
Do you store my data?+
No. All processing happens in your browser. We never store, transmit, or share any content you input into our tools.
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