What is a PPC Audit?
A PPC audit is a comprehensive review of your paid advertising accounts - including campaign structure, keyword targeting, ad copy, bidding strategy, and conversion tracking - to identify inefficiencies and opportunities for improvement.
- Account structure and campaign architecture review
- Quality Score analysis and improvement recommendations
- Wasted spend identification through search term analysis
- Competitor ad strategy and positioning analysis
- Conversion tracking and attribution verification
- Custom PPC strategy with 90-day action plan
Our PPC Audit Process
Data Collection
Export and analyze 3-12 months of account data including keywords, ads, audiences, and conversions.
Competitive Analysis
Research competitor ad strategies, messaging, landing pages, and estimated budgets.
Performance Deep Dive
Identify top performers and wasted spend across campaigns, ad groups, and keywords.
Audit Report
Deliver a detailed audit report with findings, benchmarks, and prioritized recommendations.
Strategy Roadmap
Create a custom 90-day PPC optimization roadmap with projected impact and KPIs.
What You Get
- 50+ point PPC audit report
- Wasted spend analysis
- Competitor ad intelligence report
- Quality Score improvement plan
- Conversion tracking verification
- 90-day PPC strategy roadmap
- Budget allocation recommendations
Tools We Use
Pricing
One-time audit from $500
Ongoing strategy consulting available from $750/month.