Shahab Abbasi
    Checklists

    Google Business Profile Audit Checklist

    Complete Google Business Profile optimization checklist. 40+ items covering NAP, categories, photos, reviews, posts, Q&A, and local ranking signals.

    40+ Items | Local SEO | Map Pack Ready

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    What's Inside

    Profile completeness audit
    Category optimization
    Photo & video strategy
    Review generation tactics
    Google Posts strategy
    Local citation consistency

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    1Profile Completeness

    Business name matches real-world name exactlyCritical
    Primary category is the most relevantCritical
    All secondary categories addedHigh
    Business description uses keywords naturally (750 chars)High
    Phone number matches websiteCritical
    Address is consistent with all citations (NAP)Critical
    Business hours are accurateHigh
    Website URL is correctCritical

    2Photos & Media

    Logo uploaded and clearHigh
    Cover photo is professionalHigh
    10+ high-quality photos of businessMedium
    Interior and exterior photos includedMedium
    Team/staff photos addedMedium
    Photos geotagged to business locationMedium

    3Reviews & Reputation

    Review generation strategy in placeHigh
    All reviews responded to within 24 hoursHigh
    Negative reviews addressed professionallyCritical
    Review keywords analyzed for content ideasMedium

    4Posts & Updates

    Weekly Google Posts publishedMedium
    Posts include CTAs and linksMedium
    Q&A section populated with FAQsHigh
    Products/services listed with descriptionsHigh
    Pro Tip

    Citations are top 3 ranking factor for Google Maps.

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