What is Social Media Advertising?
Social media advertising uses paid placements on platforms like Facebook, Instagram, LinkedIn, and TikTok to reach precisely targeted audiences based on demographics, interests, behaviors, and intent signals.
- Facebook & Instagram Ads for B2C lead generation and e-commerce
- LinkedIn Ads for B2B lead generation and thought leadership
- TikTok Ads for brand awareness and younger demographics
- Custom audience creation and lookalike targeting
- Creative ad design and video production
- A/B testing and conversion rate optimization
Our Social Ads Process
Audience Research
Define buyer personas and build custom audiences using first-party data and platform insights.
Creative Strategy
Design scroll-stopping ad creatives - images, videos, carousels - tailored to each platform.
Campaign Launch
Set up campaigns with proper pixel tracking, conversion events, and budget allocation.
Testing & Optimization
Run A/B tests on creatives, copy, and audiences. Optimize for the lowest cost per acquisition.
Scale & Report
Scale winning ad sets, expand to new audiences, and deliver transparent performance reports.
What You Get
- Audience research & persona mapping
- Ad creative design (images + video)
- Pixel & conversion tracking setup
- Campaign management & optimization
- A/B testing plan and execution
- Bi-weekly performance reports
- Monthly strategy calls
Tools We Use
Pricing
Starting at $800/month + ad spend
Creative production included. Minimum $1,500/month ad budget recommended.